90% of Zee-Bees are Tobacco Free
70% of Zee-Bees are Alcohol Free

• Collect data

• Illinois Youth Survey is conducted every other year since 1999.
• 40 Asset Survey conducted every odd year since 2005.
• Process evaluation survey conducted during lunch periods throughout school year.

• Focus groups

• Conducted to obtain student feedback on campaign messages and materials 4-6 times a school year.
• Facilitated by trained staff.

• Campaign materials
  • Materials incorporate messages reflecting the most recent youth survey data highlighting the positive, healthy behaviors of most students.
  • ZBTHS administration approves all materials.
  • Media channels include posters, billboards, local business marquees, special events, and incentives with the primary messages: “90% of Zee-Bees are Tobacco Free” & “70% of Zee-Bees are Alcohol Free”.
• Address misperceptions and believability

• Increase knowledge of high school staff through lunch and learns, staff meetings and e-mails.
• Increase communication and coordination between coalition staff and high school through NEW Social Norms Liaison (Ms. Melanie Mudarth).
• Increase knowledge and awareness of students through advisory and cafeteria activities